How to work with the Cancer New Moon: an entrepreneurial guide

On July 5th, 2024, we have the arrival of a new moon in the nurturing sign of Cancer. New moons are potent times for fresh starts and setting intentions, but with Cancer's influence, this lunation carries a special significance. Cancer, a cardinal water sign, is all about our emotional foundation, security, and sense of belonging. It's the energy of home, family, and the deep connections that nourish us. So, how does this translate for entrepreneurs, and our wild and brave souls forging our own paths?

The Significance of the Cancer New Moon

For everyone, the Cancer new moon is a time to turn inward and reconnect with what truly matters. It's a chance to:

• Prioritize emotional well-being. Entrepreneurship can be a rollercoaster ride. The Cancer new moon encourages us to prioritize self-care and develop healthy coping mechanisms to navigate the inevitable challenges.
  Action: Can you carve out an extra 15-30 minutes this week for some self care? It can be taking a walk outside, listen to a guided meditation or visualization, or taking yourself out to lunch - and leave your phone in the car.

• Nurture our inner critic. We all have that voice whispering doubts. This new moon invites us to acknowledge those fears with compassion and transform them into motivation for growth. Action: Mirror work - an invitation to look yourself in the eyes and tell yourself, “I love you, I really, really love you.” Check out Mirror Work: 21 Days to Heal Your Life by Louise Hay.

• Strengthen our roots. Just like a strong tree needs deep roots, a successful venture needs a solid foundation. This is a time to revisit your core values, mission statement, and what truly drives you. Action: What are your current values in your business? Have they changed? Take 30 minutes to write out a list of your values, and reassess if your mission statement still resonates.

The Cancer New Moon and the Entrepreneurial Spirit

Entrepreneurs, in particular, can leverage the unique energy of the Cancer new moon to cultivate an emotional connection with their ventures. Here's how:

• Building a Supportive Network. Cancer is all about community. Seek out mentors, collaborators, and fellow entrepreneurs who share your vision and can offer encouragement. This network becomes your emotional support system during the inevitable ups and downs. Looking for a guide or mentor? Book a discovery call here.

• Nurturing Your Brand. Think of your brand as a living entity. What kind of environment would it need to thrive? Cancer's energy encourages authenticity and emotional connection. Infuse your brand with your values, tell your story, and build a community around your product or service. Revisit your core values and mission statement.

• Prioritizing Self-Care. Burning the candle at both ends isn't sustainable. Use this new moon to establish healthy routines that nourish your mind, body, and spirit. A well-rested and centered entrepreneur is a more effective leader. Recall that invitation to take yourself out to lunch and leave your phone in the car? Here’s your reminder.

Journaling and Affirmations for the New Moon

To fully embrace the Cancer new moon's energy, consider these journaling prompts and affirmations:

1. Journal Prompt: Imagine your business as a living organism. What would it need to feel secure and thrive?

   Affirmation: "I am creating a safe and supportive space for my business to flourish."

2. Journal Prompt: List the people who inspire and support you on your entrepreneurial journey. Write them a heartfelt note of gratitude.

   Affirmation: "I am surrounded by a network of love and encouragement."

3. Journal Prompt: What are your biggest fears or anxieties related to your business? How can you develop strategies to overcome them? (When in doubt, book a free Strategy Call here!)

   Affirmation: "I am building a business rooted in resilience and strength."

4. Journal Prompt: What are your core values? How can you better integrate them into your brand identity and marketing strategy?

   Affirmation: "My brand authentically reflects my values and creates a sense of connection with my customers."

By harnessing the emotional depth and nurturing energy of the Cancer new moon, you can plant the seeds for a business that is not only successful but also feels deeply meaningful.

Remember, a thriving venture needs a strong foundation, and that foundation starts with a clear vision, emotional well-being, and a supportive network. So, take this opportunity to nurture yourself, your brand, and the community around you. You are worth it! I’m here celebrating you every step of the way. Your speed doesn’t matter. Forward is forward.

Love,
Cass