Cassandra McCall Cassandra McCall

Enjoying the Juiciness of the Full Moon in Capricorn

Let's talk about this JUICY Full Moon in Capricorn!
This is an opportunity as entrepreneurs to release anything that feels outdated (in both your personal and professional life.) This full moon also known as the Buck Moon, is at 29 degrees -- meaning its a *super transformational* moment. These degrees are potent turning points, pushing us to break free from limitations and fully embrace our desires.
Where are you holding yourself back?

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Cassandra McCall Cassandra McCall

How to work with the Cancer New Moon: an entrepreneurial guide

On July 5th, 2024, we have the arrival of a new moon in the nurturing sign of Cancer. New moons are potent times for fresh starts and setting intentions, but with Cancer's influence, this lunation carries a special significance. Cancer, a cardinal water sign, is all about our emotional foundation, security, and sense of belonging. It's the energy of home, family, and the deep connections that nourish us. So, how does this translate for entrepreneurs, and our wild and brave souls forging our own paths?

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Cassandra McCall Cassandra McCall

The Outside-In Trap: Why Building Your Business Backwards is Killing Your Soul (and Success)

Have you ever dreamt of being your own boss, crafting a life of freedom and fulfillment around your passions? If you're a passionate entrepreneur, that was probably a big part of the reason you took the leap and started your own business. But somewhere along the way, things might have gotten...well, a little out of hand. I can certainly relate.

Instead of feeling empowered and in control, you find yourself drowning in to-do lists, chained to your computer screen, and wondering where all the joy went. This, my friend, is the result of falling into the outside-in trap.

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Cassandra McCall Cassandra McCall

So you're not a journaling person? That's okay. (But hear me out!)

Journaling. The word itself can conjure up images of angsty teenagers pouring their hearts out into leather-bound notebooks. But what if you're not exactly a feelings-on-your-sleeve kind of person? What if the thought of putting pen to paper (or fingers to keyboard) fills you with dread?

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